In Modern Times coffee has occupied an important place in social interaction and is often used to signify warm reception like in Lebanese Najjar coffee which epitomize the Lebanese spirit. Najjar coffee is also symbol both representing beirut and expanding beyond arab countries. As high class arab coffee, it is consumed as far as suriname and the USA as well.
In this Essay we will dig deeper into the unmatched prestige and unique features of Najjar Coffee that make it cherished by coffee admirers all over the globe.
The Origins of Najjar Coffee
The vision of the arab world was Najjar Michel in 1957, becoming the primary Arab Industry figure to envision distributing sweetened arabian coffee globally. His plans started from a family buisness of grinding legumes in beirut and expanded by focusing on not just roasted coffee beans, but all kinds of spices including cardamom, cloves, and nutmeg.
To merge modernity with the age-old practices of Arabic coffee, while also innovating its preparation, was the goal of Michel Najjar’s life work. Today, Najjar Coffee has proudly maintained its Lebanese roots, transforming from a local favorite into a global brand sold in over 45 countries.
The Soul of Lebanese Coffee
In Lebanese culture, offering coffee to someone is an act of friendship, being a way of welcoming guests, and a show of respect. It can be done during both casual and major life events. When a person offers you a cup of coffee in Lebanon, especially Najjar Coffee, it is a lot more than just a beverage. It is a symbol of the people’s culture, heart and heritage.
With its ability to connect generations from different eras, cultures, and traditions, that is what Najjar Coffee strives to achieve.
What Makes Najjar Coffee Unique?
The unique taste of Najjar Coffee comes from the authentic roasting processes that have been passed down through generations. It is their use of traditional methods that help preserve the beans’ natural oils and aroma giving them a full-bodied flavor.
The company uses only Arabica beans, which are harvested from Brazil and other South American countries with a strong reputation for high quality coffee, as they are considered the best of the best. The roasting and grinding of the beans is where the secret lies—they are tailored to suit Lebanese coffee making methods.
2. Blends with Cardamom
The coffee with cardamom is universally consumed across Middle Eastern households which is why it is one of Najjar’s most remarkable blends. The cardamom not only adds a spicy warmth to the blend but also magnifies the rich taste of coffee making it even more flavorful. This blend can be spotted at many family gatherings as it depicts love and cherished memories.
3. Comprehensive Product Catalog
Najjar Coffee caters to everyone, offering them everything from finely ground instant and turkish-style coffee to espresso capsules and specialty blends. Whether you are someone who prefers traditional brews or someone who wishes for a cup on the go, their quality remains steadfast.
4. Old School Meets New School Technology
Tradition and innovation collide at Najjar. They’ve set a point of difference with the Najjar Raqwa, an Arabic coffee machine that brews coffee the traditional way—by pressing buttons. In merely 45 seconds, the machine offers a cup reminiscent of those brewed in a rakweh (the traditional pot).
Notable Najjar Coffee Products
Now let’s look at some of Najjar’s most loved offerings:
Najjar Classic
Ground coffee with or without cardamom.
Ideal for traditional rakweh preparation.
It is rich, smooth, and well balanced.
Najjar Selection Espresso
Espresso capsules for modern coffee machines.
Full-bodied flavor with a Lebanese twist.
Najjar Instant Coffee
Quick coffee that’s easy to prepare while still tasting good.
Definitely suitable for busy mornings or travel.
Najjar Gourmet & Organic Lines
Premium blends for specialty coffee drinkers.
Sustainably sourced and environmentally friendly.
What is Traditional Najjar Coffee Preparation Method
How to Brew Najjar Coffee the Traditional Way:
To make a perfect cup of Najjar Coffee, it requires patience and attention to detail bonds the water coffee and milk:
A rakweh (small coffee pot)
Cold water
Najjar Coffee (with or without cardamom)
Sugar (optional)
Small espresso-style cups
Directions:
Prepare cold water in a rakweh (appox 1 demitasse cup per person)
Add for each cup: 1 heaping teaspoon of coffee (grinding optional) and sugar (to taste).
Serve in small juice cups. Stir to dissolve (sugar), place over low heat.
Remove sugar to taste (light, medium, sweet). While waiting, serve juice in small cups.
Create a good impression and win hearts by pouring juice in portions and serving.
In Arabic coffee culture, the extraction method of brewing coffee is meticulously regarded for producing a rich, potent coffee noted for its impressive froth known as espresso crema.
Najjar Coffee Around the World
Though Najjar began in Lebanon, its influence is now global. It can be found in supermarkets, online stores, and even at specialty Middle Eastern shops throughout Europe, the Americas, Africa, and the Gulf region. The global recognition of Najjar Coffee speaks for itself; its undeniable quality and authentic flavors are a hallmark of the brand.
To the Lebanese diaspora, it represents Lebanon’s lost heritage; for newcomers, it offers a refreshing perspective in a world dominated by Western-style coffee and serves as an introduction to Eastern flavors.
Sustainability and Quality Control
However, Najjar Coffee has made it one of their focuses to ‘ethically’ acquire ingredients while also paying utmost attention to the taste. Najjar adheres to ISO certified manufacturing policies with great regard to safety and quality, and clean greens traceable ecological footprint as well as food safety and environment.
Besides these point her effort was obvious, and it is also recognized that continuing to develop for cleaner energy and waste disposal technology comes with benefits, making his brand much more than historically significant.
Café Najjar: More Than Just A Cup
The company’s reach also extends beyond home brewing. In Lebanon and the UAE, Najjar runs a coffee shop chain “La Maison du Café,” where they serve Najjar products in an upscale and modern café style. These cafés serve traditional Lebanese sweets with coffee, turning them into a must visit for travelers as well as locals who wish to indulge in the Lebanese coffee culture.
What Makes Najjar Coffee Special?
Why Not Choose Najjar Coffee?
Authentic Taste
Cultural context
Top quality coffee beans
Classic and contemporary choices
Still available in most countries
The reason Najjar Coffee becomes more exceptional is because it sticks to its core while working with today’s necessities. It is not only a brand, but also a mediator between tradition and the future of coffee.
To Conclude
With so many coffee brands offering the same services and products, this makes Najjar Coffee unique. When preparing for a meeting or enjoying some quiet time in the morning with a cup of coffee, Najjar adds value to the conversation. They don’t just offer a drink, but rather character, culture, and a deep connection to Lebanese traditions.
For those looking to explore new coffee experiences or wanting to reconnect with tastes from their homelands, Najjar Coffee can be a perfect place to begin.